About

The Nami Collective is a community connecting surf, style, and creativity through collaboration, content, and experiences.

We are building a more diverse and inclusive surf culture, one that better represents who we see in the lineup today. We bring together independent brands, artists, creatives, and surfers to share new perspectives, create connections, and expand the conversation around surfing.

Our flagship product, The Nami Box, brings this idea to life through thoughtfully curated surf essentials from independent brands we believe in.

EVERY GREAT WAVE STARTS WITH A RIPPLE.

Beyond my love of surfing, I've always been equally interested in the creativity it inspires, from independent brands and thoughtful design to the people bringing new ideas and perspectives to surfing. There is so much worth discovering, but it can take some work to find.

I've spent more than two decades leading creative marketing at brands like J.Crew and Faherty, where I refined my instinct for curation and storytelling. Nami, meaning "wave" in Japanese, brings that creative experience together with something more personal, my heritage as a third-generation Japanese American and my love of surfing.

I created Nami Collective as a community grounded in discovery and generosity. To share the people, brands, ideas, and experiences shaping surfing today, much like you would with a surf buddy or a friend. And to create a space for new perspectives and connections.

Person lying on a surfboard in the water with a scenic background

EVERY GREAT WAVE STARTS WITH A RIPPLE.

Beyond my love of surfing, I've always been equally interested in the creativity it inspires, from independent brands and thoughtful design to the people bringing new ideas and perspectives to surfing. There is so much worth discovering, but it can take some work to find.

I've spent more than two decades leading creative marketing at brands like J.Crew and Faherty, where I refined my instinct for curation and storytelling. Nami, meaning "wave" in Japanese, brings that creative experience together with something more personal, my heritage as a third-generation Japanese American and my love of surfing.

I created Nami Collective as a community grounded in discovery and generosity. To share the people, brands, ideas, and experiences shaping surfing today, much like you would with a surf buddy or a friend. And to create a space for new perspectives and connections.

Person lying on a surfboard in the water with a scenic background

EVERY GREAT WAVE STARTS WITH A RIPPLE.

Person lying on a surfboard in the water with a scenic background

Beyond my love of surfing, I've always been equally interested in the creativity it inspires, from independent brands and thoughtful design to the people bringing new ideas and perspectives to surfing. There is so much worth discovering, but it can take some work to find.

I've spent more than two decades leading creative marketing at brands like J.Crew and Faherty, where I refined my instinct for curation and storytelling. Nami, meaning "wave" in Japanese, brings that creative experience together with something more personal, my heritage as a third-generation Japanese American and my love of surfing.

I created Nami Collective as a community grounded in discovery and generosity. To share the people, brands, ideas, and experiences shaping surfing today, much like you would with a surf buddy or a friend. And to create a space for new perspectives and connections.